Staff
Curtis Kauffman-Pickelle - CEO
Since 1983, Curtis Kauffman-Pickelle has been at the forefront of radiology communications. As the publisher of Applied Radiology magazine and the founding publisher and editor of Imaging Economics magazine, Curtis established a new, higher standard for reporting the critical issues that affect every area of this vital healthcare segment.
Today, those standards continue to climb. As the founding publisher of both Radiology Business Journal and ImagingBiz.com, and as a nationally-recognized speaker, Curtis continues to provide the thought-provoking, high-level content desired by today’s radiology leaders.
Cheryl Proval - Vice President Publishing
Cheryl Proval is Vice President of Publishing for the Imaging Center Institute. In 2006, she helped launch the monthly e-journal ImagingBiz.com, for leaders in medical imaging. In 2008, she launched with Curtis-Kauffman-Pickelle a new print journal, Radiology Business Journal, representing the industry’s next-generation economics journal. Prior to joining the Imaging Center Institute, Ms. Proval served as publisher and editor of Imaging Economics, a position she held for nine years, and editorial director for Imaging Economics and Medical Imaging, where she directed the repositioning and redesign of both magazines. A 30-year veteran of the publishing industry, she graduated from the University of Delaware with a BA in History in 1975.
Steve Smith - Vice President Client Services
With over 25 years of marketing experience - nine years specific to healthcare marketing as the former Vice President of Marketing for Practice Builders - Steve has consistently developed effective strategies and tactics to help fuel the growth of countless imaging centers and other healthcare practices. During his career, Steve has written and/or created successful campaigns for nearly every marketing channel used in healthcare including direct mail, websites, magazine ads, trade show promotions, PowerPoint presentations, e-mail blasts, online newsletters, telephone broadcasts and more. In addition to his marketing duties, Steve is an accomplished speaker, trainer and also writes a weekly column on family issues for the Daily Pilot, a Los Angeles Times newspaper serving cities in Orange County, CA
Cat Vasko - Editor
Cat Vasko holds an M.A. in English from Boston University and has spent several years writing feature articles, news, and commentaries, most recently focusing on the medical imaging field. For the past couple of years, she has become increasingly involved in the imaging profession as contributing writer for ImagingBiz.com, among others.
Kris Kyes - Technical Editor
Kris Kyes is technical editor for the Imaging Center Institute. As an editor and writer, she has been covering the business of health care since 1985; before that, she was a medical librarian involved in MEDLINE projects in the Middle East and in US teaching hospitals. She holds bachelor’s degrees in informatics and modern languages.
Sharon Fitzgerald - Advertising Director
Sharon Fitzgerald is advertising director of Radiology Business Journal and a 30-year veteran in B-to-B advertising sales. She was a senior sales rep for Thomas Publishing for 10 years; and a regional sales manager with Reed Business Information for 14 years with factory automation, engineering, and commercial construction publications. Prior to joining RBJ she was associate publisher for a plastic surgery journal. She brings experience, integrity and humor to the Radiology Business Journal team.
Patrick Walling - Art Director
Patrick Walling is art director of Radiology Business Journal. Previously, he was art director of Imaging Economics and Medical Imaging magazines, and has been working in the graphic design field for the last 13 years. Mr. Walling graduated from Cal Poly San Luis Obispo with a BS in Applied Art & Design.
